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Miss Universe Pakistan Erica Robin, and Miss Universe Bahrain Lujane Yacoub. Picture handouts
Visiting magnificence queens from Bahrain, Pakistan and Egypt have been saved fairly busy as quickly as they arrived within the nation to coach for the Miss Universe 2023 pageant, to be held in El Salvador on November 18 (Nov. 19 in Manila).
In between coaching for the worldwide pageant, the social calendar of Miss Universe 2023 candidates Lujane Yacoub of Bahrain, Erica Robin of Pakistan, and Mohra Tantawy of Egypt had been additionally full with numerous actions that take them to some locations within the nation.
They had been dropped at Manila by Josh Yugen, who’s the nationwide director of the Miss Universe Bahrain, Miss Universe Egypt, and Miss Universe Pakistan organizations. A full Filipino crew is making ready them for the Miss Universe competitors.
Among the many actions they attended had been the ABS-CBN ball earlier this month the place they had been among the many particular company, and extra not too long ago, they joined the Division of Tourism (DOT) as they promote halal and wellness journey within the nation, following the nation’s coup because the Rising Muslim-Pleasant Vacation spot Award earlier this 12 months.
In assist of the federal government’s marketing campaign, the three magnificence queens had been tapped as endorsers of the DOT, which partnered with an eco-luxury wellness resort to appeal to wellness fans and increase halal tourism from different international locations.
With the Muslim journey market forecast to achieve $225 billion by 2028, the Philippine authorities introduced that boosting international arrivals from the Center East and Muslim-majority nations was amongst its precedence targets.
“The Miss Universe’s journey to the Philippines could be an enormous increase for our nation that may hopefully affect the worldwide Muslim neighborhood to go to the archipelago nation, which is residence to white sand seashores, well-known diving spots, vigorous leisure, various cultural heritage and distinctive wildlife,” says Tourism Undersecretary Myra Paz Valderrosa-Abubakar.
Tourism officers with Josh Yugen, Lujane Yacoub, Miss Universe Bahrain 2023; Erica Robin, Miss Universe Pakistan 2023; and, Jennifer Sanvictores, World Head of Gross sales, Advertising and marketing & Communications – The Farm at San Benito & CG Hospitality. Picture handout.
The wonder queens had been pampered to a “Filipino model of wellness” with Filipino therapists utilizing the farm-to-skin idea, making use of regionally sourced medicinal herbs for his or her spa therapies.
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Afterwards, they had been handled to a halal-certified meal meticulously ready as a wellness delicacies.
“We’re extraordinarily grateful to the Philippine Division of Tourism and The Farm at San Benito for this glorious alternative to advertise my nation to the Arab, Center East and Muslim international locations. As somebody who has lived in Dubai for greater than half of my life, I sincerely consider that it’s excessive time to raise our Filipino welcome to the Center East, and give attention to the important thing components attracting vacationers to go to, resembling offering choices for halal licensed institutions and world-class wellness applications,” stated Yugen.
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“With the Miss Universe queens’ involvement as new advocates for this marketing campaign, I’m sure that these messages will likely be despatched to all our goal audiences efficiently,” he added
Miss Universe Bahrain, Pakistan and Egypt will likely be staying within the Philippines for a number of extra weeks to wrap up coaching for the competitors. They are going to be competing towards 90 different candidates, amongst them Michelle Dee from the Philippines. EDV
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