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Summer time 2023 was the summer time of Barbie.
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In all places you seemed there was advertising and marketing — posters, adverts, trailers. There have been Barbie cafés, Barbie Progressive commercials, everybody was sporting pink! It was a pleasant wave of cinematic power.
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Warner Bros.
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Warner Bros.
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Burger King
Barbie Burger.
And it was additionally utterly overwhelming. At instances it felt inescapable.
Barbie’s advertising and marketing felt completely different. And in some methods it was — however it owes quite a bit to the blockbusters that got here earlier than.
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Jaws is taken into account to be the primary summer time blockbuster for lots of causes — however most significantly (and most symmetrically with Barbie) due to its advertising and marketing. It was the primary time {that a} studio flooded the market with promoting. In the summertime of 1975, Jaws was inescapable.
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Since then, studios have tried to duplicate that technique just about yearly.
However Barbie was completely different — as a result of, not like most blockbusters, Barbie was unabashedly female, enjoyable, and pink. For those who’d wish to find out about how Barbie stole the summer time, take a look at the most recent Vox video.
You could find this video and your entire library of Vox’s movies on YouTube.
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